| Advertising on TV: |
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Development and realization of ad campaigns on federal, regional and thematic (satellite and cable) TV.
Planning:
Determination of efficient channels split, optimal weekly weight, number of active weeks, distribution of media-budgets by regions on the basis of BDI / CDI planning, forecasts for company’s activity results.
Buying:
Purchase of ratings/minutes in ad breaks and sponsors’ modules, deal optimization at the expense of reduction of price of buying unit and expansion of coverage of target audience within a fixed media-budget.
Placement:
Direct placement (spots) and Special projects (sponsors’ events, integrated brands, mentioning by a TV speaker, sketches, non-standard possibilities of channels).
Reporting:
Post-buy analysis after realization of campaigns, comparison with planned values, recommendations for future ad campaigns.
