| Our services: |
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Media planning:
Planning process in our Agency is divided into two basic stages: first stage – strategic planning including review of media market, analysis of competitors, target audience, development of communication platform for the promotion of products/services; second stage – tactical planning with careful selection of communication channels in accordance with specific nature of media consumption by target audience, determination of basic parameters of promotion campaigns (media carrier, formats, effective frequency, coverage, positioning etc.) and detailed evaluation of required media investments.
Media buying:
We provide buying in any media carries of both standard and non-standard formats. Deal development and its buying optimization, wide range of unique developments and experience in highly efficient ad campaigns in 210 cities in the territory of RF, allow our media-agency to maximally meet our clients’ interests in connection with media buying.
Media researches:
MediaImpact provides for analytical research work in connection with media strategy to be developed including analysis of rating of media carriers, media consumption of the audience, media activity of competitors. Researches are carried out on the basis of industrial data and are one of the elements of standard services provided by media agencies.
Client service:
The basic principle of our service is to give quick and professional answers to specific questions of clients. We provide for general coordination of a project, control of realization, accounting, analytical services, documents flow, media trainings (if necessary) for the client’s marketing team. Our agency fee is minimal on media market (3%-5% of the client’s media-budget, depending on the size of client’s media-budget).
