| Advertising on Radio: |
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Development and realization of ad campaigns at network, local and Moscow radio stations.
Planning:
Selection of the most relevant radio stations, optimal number of spots per day, number of active weeks, efficient spot duration, forecasts for company’s activity results.
Buying:
Purchase of broadcasting time in ad breaks and sponsors’ events, optimization of media-budget.
Placement:
Direct placement (spots) and Special projects (sponsors’ events, commentaries, sketches, out-door events, games, participation of a guest in radio program).
Reporting:
Report of ad campaign, official playlist from radio stations, recommendations for future ad campaigns.
